Overview of the project
FitnessPlans is an innovative app that offers tailored fitness plans from verified trainers to help users achieve their desired goals. It allows professionals to create, update and monitor each plan’s progress. The goal of the project was to create a simplified fitness solution that increases user motivation, and aids in achieving fitness goals through improved UX.
iOS, Web, SaaS
Problems identified by FitnessPlans
Disorganized fitness tracking
Ineffective fitness plan tracking results in decreased motivation and goal obstruction. A streamlined system is required for for proper progress tracking and organization.
Delayed plan modifications
A lack of prompt notifications in the plan modifications makes it difficult for users to adapt and align their efforts. This calls for a solution ensuring timely updates for smoother adaption to revised plans.
Finding verified trainers
The challenge to find certified trainers on various platforms creates uncertainty in users to confidently select a suitable trainer and fitness plan. This calls for crafting a trustworthy verification system.
Insights from the collaborative discovery sessions
By engaging in discussions with company stakeholders, we were able to identify essential features and functionalities for the FitnessPlans app, revealing valuable user insights.
Displaying the progress made in the fitness journey through plans is crucial for motivating users.
Users should have a streamlined experience without feeling overwhelmed by excessive information.
Trainers should have seamless plan creation and performance tracking capabilities.
Setting the visual tone
In the visual design stage, we explored various design options and experimented with different layouts, colours, fonts, and other visual elements. Throughout the visual design stage, we regularly took feedback from stakeholders. The feedback helped us refine and deliver final visuals that meet clients’ requirements.
Key screens of trainee app
Explore plans of different categories
User can find plans based on different categories to achieve their fitness goal
Find verified trainers
Verified trainers have a tick marked profile so the trainees can discover their plans easily
Understand potential outcomes of a plan
With detailed plan descriptions and Reel Results, users can gain a clear perspective of achievable outcomes.
Key screens of trainer application
Track the performance of your plans
Trainers can analyze the data to extract valuable insights regarding plan performance and make necessary changes
Step by step guide to create a plan
Tool tips and easy to follow step-by-step instructions helps trainers to create their plans easily
Tools to help with better reach
Designed a range of sales and marketing tools to help trainers in expanding their reach to a wider user base
We strategically designed a web app for trainers to enhance their marketing capabilities and enable wider audience reach for their fitness plans.
Actions & updates
Keep track of the actionable items and latest updates
Check the performance of each individual plan to take necessary actions
Market & Sell
Utilize the power of social media and marketing campaign tools to expand your reach
By developing a UI Kit, we established a consistent visual design and user experience across the platform for all users. It will also help in simplifying the integration of new features and functionalities.
What we delivered
Several revisions and Zoom calls later, we delivered the final designs with confidence.
Focused design work
Discovery sessions and feedback meetings
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