We are seeking a talented and creative Content Marketer to join our dynamic team. As a Content Marketer, you will be responsible for developing and executing content strategies that align with our company’s goals and target audience. Your primary focus will be on creating high-quality, engaging, and relevant content to attract and retain customers, drive brand awareness, and enhance our online presence. The ideal candidate should possess excellent writing skills, a deep understanding of content marketing principles, and a passion for storytelling.
- Content Strategy: Develop and implement a comprehensive content strategy that aligns with the company's objectives, target audience, and marketing goals.
- Content Creation: Produce compelling, well-researched, and informative content across various platforms and formats, including blog posts, articles, whitepapers, social media posts, videos, infographics, and more.
- SEO Optimization: Optimise content for search engines, ensuring high visibility and driving organic traffic to our website. Conduct keyword research, incorporate relevant keywords strategically, and follow SEO best practices.
- Brand Voice and Messaging: Maintain consistency in brand voice, tone, and messaging across all content pieces, ensuring they reflect our brand values and resonate with our target audience.
- Audience Engagement: Develop strategies to engage and interact with our audience through content, including responding to comments, addressing inquiries, and encouraging user-generated content.
- Content Distribution: Implement effective content distribution plans, utilising various channels such as social media, email marketing, guest posting, influencers, and partnerships to increase content reach and engagement.
- Analytics and Reporting: Monitor and analyse content performance using appropriate metrics and tools, providing regular reports and insights to optimise content strategies and improve results.
- Industry Research: Stay up-to-date with industry trends, best practices, and emerging content formats to continuously enhance our content marketing efforts and maintain a competitive edge.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
- Proven experience as a Content Marketer, Copywriter, or similar role, with a strong portfolio showcasing successful content campaigns.
- Exceptional writing and editing skills, with a keen eye for detail and the ability to craft engaging content for various platforms and audiences.
- Familiarity with SEO principles and content optimization techniques to drive organic traffic.
- Proficiency in using content management systems (CMS), analytics tools.
- Experience with social media platforms, content distribution channels, and email marketing tools.
- Strong analytical mindset with the ability to interpret data and derive actionable insights to improve content performance.
- Excellent organisational and project management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Creative thinking, problem-solving abilities, and a willingness to experiment with new content formats and strategies.
We are an experienced design agency based out of Ahmedabad. We work with some of the best digital agencies and tech start-ups from the USA, UK, Australia, Dubai, and Singapore, as their extended design partner. We have been consistently building exceptional user experiences for more than 10 years.