Premium UX Strategy Partnership for a Digital Product Studio
Squaircle, the AI transformation studio led by Founder and CEO Saravanan Vijayakumar, brought in UXTeam as its research and strategy-driven UX partner across healthcare, fintech, and manufacturing client projects.
Table of Contents
Client Snapshot
Client Type
AI Transformation Studio
Leadership
Saravanan Vijayakumar, Founder and CEO
Location
USA, India
Industry Focus
Healthcare, Fintech, Manufacturing
Engagement
UX strategy, research support, and embedded design partnership across client projects
Role of UXTeam
Embedded UX research and strategy partner supporting delivery across multiple industry
Key Value Areas
Delivery consistency, UX quality improvement, scalable execution support
Efficiency model
White label
Turnaround
30% faster
Review Rounds
3 → 1
About UXTeam
UXTeam is a UX research and strategy driven product design partner helping digital product studios and agencies improve execution quality, delivery consistency, and conversion focused user experience outcomes.
We operate as a white-label UX partner, integrating directly into existing workflows to support UX strategy, research, and design execution across complex digital projects.
About Squaircle
Squaircle is a AI Transformation Studio led by Saravanan Vijayakumar, operating across USA and India, working with clients in healthcare, fintech, and manufacturing to deliver end to end digital product solutions.
The challenges
Scaling without losing quality or predictability
Inconsistent UX quality standards
Delivery varied project to project with no consistent baseline
Internal team bandwidth pressure
Growing project load with limited internal capacity to absorb it
No predictable delivery process
Timelines were hard to protect across multiple concurrent projects
As Squaircle scaled its project load across industries, maintaining consistent UX quality, delivery speed, and internal bandwidth became increasingly challenging.
The team needed a partner who could integrate seamlessly into their workflow, reduce execution pressure, and maintain strong UX standards across multiple concurrent client projects.
The challenge was not just about design capacity, but about creating a more predictable and reliable delivery system.
What UXTeam did
UXTeam’s approach across three delivery areas
Embedded UX Strategy Support
Integrated into Squircle’s delivery workflow to support UX strategy, research, and execution across multiple client projects.
Cross Industry UX Execution Support
Worked across healthcare, fintech, and manufacturing projects, ensuring consistent UX quality and structured delivery standards across domains.
Workflow Integration and Delivery Stabilization
Helped streamline UX execution processes, reduce dependency friction, and improve predictability across ongoing client work.
The outcome:
More Predictable and Scalable UX Delivery
The partnership resulted in improved operational stability and stronger UX consistency across Squircle’s client projects.
1
Improved delivery predictability across multiple projects
2
Stronger UX quality consistency across industries
3
Reduced internal coordination load
4
Higher confidence in scaling client engagements
5
More stable and reliable UX execution workflow
The collaboration enabled Squircle to scale project delivery with greater ease and reduced operational friction.
Who this is for
This engagement is relevant for:
Product studios
Digital product studios managing multiple client projects
Agencies
Agencies scaling UX delivery across industries
Research-focused studios
Studios needing embedded UX research and strategy support
Growing businesses
Businesses aiming to stabilize and scale UX output quality
Full client Q&A
Q. What was breaking or becoming difficult in your design delivery before you started working with UXTeam?
A. As we scaled across multiple projects, maintaining consistent UX quality and managing delivery timelines became challenging. We needed a partner who could integrate into our workflow and help stabilize execution across different client demands.
Q. When evaluating partners, what made UXTeam feel like the right fit beyond just design capability?
A. What stood out was the clarity of thinking, ownership in delivery, and the ability to integrate smoothly into our existing workflows. UXTeam didn’t feel like an external vendor but more like an extension of our internal team.
Q. Where has UXTeam made the biggest difference in how your team delivers work today?
A. UXTeam has improved how confidently we deliver work to clients. Their reliability, structured approach, and consistency have helped us maintain higher standards while working under tight timelines and expectations.
Q. How has working with UXTeam impacted your ability to scale projects or protect or improve your margins?
A. It has allowed us to scale projects more comfortably without increasing internal hiring pressure. The ability to rely on a consistent UX partner has improved our efficiency and overall delivery flow.
Q. What’s something UXTeam does consistently that makes your life easier as an agency partner?
A. The biggest difference is ease of collaboration. We don’t need constant follow-ups. Work moves forward smoothly, and there is a strong sense of ownership and reliability throughout the process.
Q. If another agency asked you about UXTeam, how would you describe the partnership in one or two lines?
A. Dependable partners who think with you, not just work for you.
What our client says
“Working with UXTeam never felt like a supplier engagement. It felt like an extension of our team. Their clarity of thinking, ownership in delivery, and reliability has meaningfully improved how we scale and deliver work across clients.”
Skip the Layers,
Talk to the Founder.
– 8+ years inside agency delivery
– 50+ agency partnerships, US, UAE, UK
– Strategy and execution, one partnership
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