Helping a Real Estate Platform Increase Lead Generation through Strategic UX
AgentSelect partnered with UXTeam to improve its digital experience and increase qualified lead generation. As website traffic from Google Ads and Facebook grew, conversions remained inconsistent. UXTeam identified key friction points across the user journey and redesigned critical touchpoints to better align user needs with business goals. The result was improved conversion performance and greater value from AgentSelect’s marketing investments.
Table of Contents
Client Snapshot
Client Type
Real Estate Technology Platform
Representative
Karim Belcaid
Headquarters
Melbourne
Industry
Real Estate & Digital Property Services
Engagement Type
Strategic UX Partnership
Role of UXTeam
UX Research, Conversion-Focused Design, Information Architecture, Landing Page Design, Website Experience Design
Key Value Areas
Lead generation, conversion improvement, UX strategy, customer journey optimization
Efficiency model
Strategic UX Partnership
Turnaround
Conversion-Focused Design
Review Rounds
Research → UX → UI
About UXTeam
UXTeam is a UX research and strategy-driven experience design partner that helps agencies, technology companies, and growing businesses create digital experiences that align user behavior with business goals.
We combine strategic UX thinking, conversion-focused design, and scalable execution to help organizations improve usability, engagement, and business performance.
About AgentSelect
AgentSelect is an Australian real estate platform that helps homeowners connect with suitable real estate agents when selling their property. Built around a customer-centric and data-driven approach, the platform simplifies the process of finding and selecting agents while helping users save time and money during one of life’s most important transactions.
The Challenges
Improving conversion without simply increasing traffic
Growing traffic, low conversions
AgentSelect was driving increasing traffic through Google Ads and Facebook, but website conversions weren’t keeping pace.
Friction in the user journey
Users were dropping off at key points, making it difficult to understand where the experience was losing potential leads.
Limited impact of internal optimizations
The team had tried incremental interface changes, but results remained inconsistent and difficult to measure.
Balancing UX & business goals
AgentSelect needed to improve usability while creating a clearer path from website visit to qualified lead.
AgentSelect needed a more strategic UX approach to identify user friction, improve the journey, and turn more website traffic into qualified leads.
What UXTeam did
UXTeam’s approach across five experience areas
UX Discovery & Conversion Analysis
Reviewed customer journeys, marketing funnels, and conversion paths to identify friction and opportunities to improve conversion.
Landing Page Optimization
Designed conversion-focused landing pages to improve lead generation and reduce visitor drop-off.
Website Experience Redesign
Restructured the website experience to better align with user expectations and decision-making behavior.
Information Architecture & Journey Design
Simplified navigation and content hierarchy to create clearer pathways toward key actions.
Ongoing Design Partnership
Continued supporting AgentSelect with landing pages, marketing assets, and experience improvements as the business evolved.
Outcome: Improved Conversion Performance Through Strategic UX
The partnership enabled AgentSelect to move beyond incremental design changes and adopt a more structured, user-centered approach to digital experiences. The first optimized landing pages generated measurable business results within weeks of launch and laid the foundation for a longer-term design partnership.
1
20–30% increase in lead generation and conversion performance after launch improved return on marketing investments
2
Clearer customer journeys and decision pathways
3
Reduced friction across conversion touchpoints
4
Faster execution through an external UX partner
5
Increased confidence in digital experience decisions
6
Long-term strategic design partnership
Who this is for
This engagement is relevant for:
Real Estate Technology Companies
Digital platforms looking to improve user journeys and generate more qualified leads
Enterprise Businesses
Marketplaces aiming to reduce friction and improve conversion across key user journeys
PropTech Startups
Growing PropTech businesses looking to create more intuitive and conversion-focused digital experiences
Marketing-Driven Organizations
Businesses where digital experience plays a critical role in maximizing marketing performance
Full client Q&A
Q. What was becoming difficult before working with UXTeam?
A. Despite investing heavily in traffic acquisition, we struggled to convert visitors into leads. We made several improvements internally, but the results weren’t as impactful as expected.
Q. Why did UXTeam feel like the right fit?
A. They approached the challenge as a business problem rather than a design project. Their focus on understanding our business model and customer journey immediately stood out.
Q. Where did UXTeam make the biggest difference?
A. They helped us identify conversion barriers, improve customer journeys, and create experiences that generated measurable business outcomes.
Q. How did the partnership impact growth?
A. The improved conversion performance allowed us to generate more value from our marketing spend and accelerate business growth.
Q. What makes UXTeam easy to work with?
A. They understand the commercial side of business, communicate clearly, deliver consistently, and move from ideation to execution quickly.
Q. How would you describe the partnership?
A. UXTeam is a reliable and trustworthy design partner that combines strategic thinking with practical execution to deliver measurable results.
What our client says
“UXTeam understands the commercial aspect of business. They communicate efficiently, deliver on time, maintain consistency in quality, and help us move from ideation to activation much faster.”
Skip the Layers,
Talk to the Founder.
– 8+ years inside agency delivery
– 50+ agency partnerships, US, UAE, UK
– Strategy and execution, one partnership
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